Limit a campaign to specific products or collections
Tie a campaign’s bonus to part of your catalog, for example double points on orders that include something from your new collection.
- Go to Charm → Campaigns and open the campaign you want to scope.
- In Product scope, set Apply to which products? to Only selected products / collections (or All except selected products / collections to invert it), then use Pick products and Pick collections, or enter comma-separated Product tags.
- Click Save to apply the change.
After you save, Product scope lists your picks by name. A product or collection that was deleted in Shopify shows as Deleted product or Deleted collection.
How the scope decides
Section titled “How the scope decides”The scope decides which orders earn the bonus, and the bonus then applies to the whole order, not only to the matching products.
- Only selected products / collections: an order earns the bonus when at least one item in it is a picked product, belongs to a picked collection, or has any one of the Product tags.
- All except selected products / collections: one such item keeps the whole order out of the bonus.
Only items that earn points count. An item you exclude from earning neither qualifies an order nor keeps it out. Collections are checked when the order earns, so a product added to a picked collection after you saved the campaign counts too. Product tags match whatever their letter case.
The points preview in checkout, the points estimate in the cart, and the points shown on product pages and product cards follow the same scope, so shoppers see the bonus where the order will earn it.