Limit a campaign to specific products or collections

Apply a campaign’s bonus multiplier to only part of your catalog — for example, double points on a single collection while everything else earns the normal rate.

Steps

1. Go to Charm → Campaigns and open the campaign you want to scope.
2. In Product scope, set Apply to which products? to Only selected products / collections (or All except selected products / collections to invert it), then use Pick products and Pick collections, or enter comma-separated Product tags.
3. Click Save to apply the change.

Tip

Only orders that match both the campaign’s earning rules and the product scope earn the bonus multiplier. The scope is order-level: an order qualifies if it contains a matching product, collection, or product tag. To narrow by buyer instead, target an audience.

Related

• Concept: Campaigns
• Run a 2x points campaign for a fixed weekend
• Target a campaign to a VIP tier or customer tags