Run a 2x points campaign for a fixed weekend

Drive a sales spike by doubling the points customers earn for a limited window — for example, a 2x campaign that runs Friday to Sunday.

Steps

1. Go to Charm → Campaigns, click New campaign, and pick a template (or Start blank).
2. In Basics, enter a Campaign name, set the Multiplier to 2, and choose Starts at / Ends at dates with their Start time / End time to cover your weekend.
3. Save, then Schedule (to start automatically at the start time) or Activate now.

Tip

Start and end times use your store’s time zone, shown beneath the date fields — so a Friday 00:00 start means midnight in your store’s locale, not UTC. The minimum multiplier is 1.5x and it steps in 0.5 increments. To decide how this stacks with VIP perks, see multiplier stacking.

Related

• Concept: Campaigns
• Target a campaign to a VIP tier or customer tags
• Choose how a campaign multiplier stacks with VIP multipliers