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Theme app blocks

Charm’s storefront surfaces are theme app blocks. You add them in the Shopify theme editor — no Liquid editing or code required.

Blocks

BlockWhere it goes
Loyalty widgetApp embed — floating launcher on every page
Product pointsProduct template — “earn X points”
MembershipProduct template — presents paid plans
Landing: Hero (+ How it works, Ways to earn, Ways to redeem, VIP tiers, Referral, FAQ, Sign-up banner)A Shopify page — the loyalty landing page sections

Adding a block

  1. Online Store → Themes → Customize.
  2. For the widget: App embeds → enable Charm loyalty widget.
  3. For product blocks: open a product template → Add block → pick Charm product points / Charm membership.
  4. Save. Charm auto-detects the live block and marks the surface Active under Visibility.

Once enabled, the widget renders as a floating launcher on every storefront page:

Styling

Colors, copy, and icon visibility are configured in the Charm admin — the blocks pick the settings up automatically, so you style once and every surface stays consistent. Changes appear on the storefront after the next page refresh.