Edit an email template's subject and content

Each points, rewards and tier email has its own editable subject line, heading, body, and button text, so you can match your brand’s voice without touching the shared sender settings.

Steps

1. Go to Emails, find the email under the Loyalty program group (e.g. Points Earned), and click Edit.
2. In Content, set the Subject line, then edit Heading, Body text, and Button text.
3. Click Save to apply the change.

Charm saves only the fields you change. A field you leave as it is keeps Charm’s default wording in each customer’s language, follows your tone of voice and picks up later wording fixes. What you write for your store’s default language reaches every customer who reads that language.

Tip

Use the Available variables panel to insert dynamic values like the customer’s points balance: click the copy icon and paste the token (e.g. {{pointsName}}) into any field. Send test emails you a live preview before saving, and Revert to default undoes your changes, so the email follows your tone of voice and Charm’s default wording again. To stop an email sending entirely, turn it off instead.

No links in email copy

Charm rejects links and shortened URLs inside the editable copy fields, and you’ll see “Emails can’t include links or shortened URLs” on save. Your emails already link to the right places through their buttons, which point at your store, so the copy fields never need a raw URL. The rule is what stops a compromised account from turning your verified sender into a phishing channel.

Send test takes a single address (no comma-separated lists) and is capped at 30 tests per hour, for the same reason.

Related

• Concept: Points & rewards
• Change the sender name and logo
• Turn off an individual email type