Set different rule values and reward costs per tier

VIP tiers can adjust the whole program, not just add perks: an earning rule can award a different number of points in each tier, and a reward can cost a different number of points.

Set per-tier values on an earning rule

1. Go to Program → Ways to earn and open the rule.
2. Turn on Use different values for each tier.
3. Each tier shows a points field — the value members of that tier receive. Leave a field empty to inherit the rule’s base value (shown as the placeholder).
4. Click Update.

Per-tier values are available on birthday and name-day bonuses, newsletter and SMS signup bonuses, social follows and shares, visit-a-page and custom-action rules. The signup bonus deliberately has no per-tier values — every new member starts in the entry tier. The purchase rule scales through per-tier multipliers instead.

Set per-tier costs on a reward

1. Go to Program → Ways to redeem and open the reward.
2. Turn on Use different point costs for each tier.
3. Fill a cost per tier; an empty field inherits the base cost.
4. Click Update.

Customers always pay the price they see: the widget, loyalty page, cart and checkout, POS and loyalty emails all quote the customer’s own tier price, and redemption charges exactly that number. If a limited-time reward sale is also running, the customer pays the lower of the sale price and their tier price.

Where you see the adjustments

• Each tier’s card on the Program page and the VIP tiers preview panel list the tier’s rule adjustments.
• The program summary in the sidebar breaks per-tier values into sub-bullets.

Notes

• Guests and members without an assigned tier see the base program.
• Everything here works with tiers that are configured but not yet launched, so you can prepare the matrix before enabling tiers.