Set different rule values and reward costs per tier
VIP tiers can adjust the whole program, not just add perks: an earning rule can award a different number of points in each tier, and a reward can cost a different number of points.
Set per-tier values on an earning rule
Section titled “Set per-tier values on an earning rule”- Go to Program → Ways to earn and open the rule.
- Turn on Use different values for each tier.
- Each tier shows a points field — the value members of that tier receive. Leave a field empty to inherit the rule’s base value (shown as the placeholder).
- Click Update.
Per-tier values are available on birthday and name-day bonuses, newsletter and SMS signup bonuses, social follows and shares, visit-a-page and custom-action rules. The signup bonus deliberately has no per-tier values — every new member starts in the entry tier. The purchase rule scales through per-tier multipliers instead.
Set per-tier costs on a reward
Section titled “Set per-tier costs on a reward”- Go to Program → Ways to redeem and open the reward.
- Turn on Use different point costs for each tier.
- Fill a cost per tier; an empty field inherits the base cost.
- Click Update.
Customers always pay the price they see: the widget, loyalty page, cart and checkout, POS and loyalty emails all quote the customer’s own tier price, and redemption charges exactly that number. If a limited-time reward sale is also running, the customer pays the lower of the sale price and their tier price.
Where you see the adjustments
Section titled “Where you see the adjustments”- Each tier’s card on the Program page and the VIP tiers preview panel list the tier’s rule adjustments.
- The program summary in the sidebar breaks per-tier values into sub-bullets.
- Guests and members without an assigned tier see the base program.
- Everything here works with tiers that are configured but not yet launched, so you can prepare the matrix before enabling tiers.