VIP tiers
VIP tiers split customers into named cohorts they earn by their behavior. Each tier carries:
- a point multiplier (e.g. Gold earns 2×),
- perks — free/discounted shipping, member discounts, tier-exclusive rewards, custom benefit cards,
- a branded icon and an automated celebration (in-app bar + tier email + Klaviyo event).
Tiers are free and points-based — your most engaged customers move up automatically, no purchase required. They build directly on the points economy.
How customers qualify
A tier can qualify customers on one criterion or several. Each tier picks from:
| Criterion | Qualifies on |
|---|---|
| Points | Points earned in the qualification window |
| Amount spent | Spend in the window |
| Orders placed | Order count in the window |
| Successful referrals | Converted referrals |
| Customer tag | A Shopify customer tag you control (comma-separated = “any of these”) |
When a tier uses more than one criterion, you choose how they combine:
- All — the customer must meet every criterion (e.g. spent $500 and has the
wholesaletag). - Any — meeting one is enough.
Simple points- or spend-only tiers keep working exactly as before — multi-criteria qualification is additive, so existing ladders need no migration.
Tier perks resolve through the same checkout discount Function as memberships, so a customer who is both a paying member and a VIP tier gets both — compounded — with no conflicts.
Tier achievement and downgrades are configurable (lifetime, annual review, or rolling inactivity), with reminder emails before a downgrade.
Related how-tos
- Make VIP tiers qualify by spend instead of points
- Give different point multipliers to each VIP tier
- Add multi-criteria tier qualification (e.g. points AND spend)
- Reset VIP qualification each year (or use a rolling window)
- Add a grace period before a customer drops a tier
- Rename a tier or change its icon