Campaigns & Reward Spotlight

Campaigns layer a time-boxed event on top of your everyday program: a long weekend of double points, a Black Friday reward sale, a members-only week. A campaign carries its own schedule, audience, storefront banner, and emails, then ends cleanly without touching your base rules.

Two campaign types

Earning boost multiplies the points earned during the window (e.g. 2× points). You choose:

which activities are boosted (order placed, reviews, etc.),
the audience (everyone, a VIP tier, or a customer tag),
an optional product scope, which decides the orders that earn the bonus, and stacking behavior,
optional caps on orders or bonus points.

Reward Spotlight is the redemption side of a campaign. During the window it can:

put existing rewards on sale at a lower points cost, and
unlock exclusive rewards that are otherwise hidden, so a reward can be offered only during the event.

The reward engine enforces sale prices and exclusivity at redemption time across online, hub, and POS. It’s a single choke point, so nothing leaks before or after the window.

Scheduling & banners

Start and end times are interpreted in your store’s time zone.
Each campaign shows a storefront banner on the widget and account hub with a live countdown.
Banner title and Banner subtitle are editable for each of your store’s languages: pick the language under Languages in the campaign editor, then edit the fields under What customers see. Shoppers see the wording for the language they shop in, including a store language Charm has no translations for.
Where a language has no wording of its own, the banner shows the Campaign name and the Bonus banner subtitle from Visibility → Store widget (Spotlight banner subtitle for a Reward Spotlight), which come with default wording in each language Charm ships.

The campaign name customers see

Customers see the Campaign name in campaign emails, in the points email for an order the campaign boosted, in their points history in the Loyalty Hub, and on the banner when there’s no banner title. A Banner title you set for a language replaces the name for customers in that language in all of those places. Points history keeps the name a campaign had when the points were awarded, and your own order and customer pages in Charm show the name as you saved it.

Emails

Campaigns can announce themselves over email:

Earning campaigns support teaser, launch, and last-chance blasts.
Reward Spotlight campaigns send a launch announcement listing the spotlighted rewards.

Email copy is managed in the shared email system and localized per recipient, so what you preview is what sends. A points email for an order that a campaign boosted also shows the campaign’s badge and a line with the bonus points it added.

Plan ahead & measure

The occasion planner surfaces upcoming moments (Valentine’s, Mother’s Day, Black Friday/Cyber Monday, and more, country-aware) and creates a pre-filled campaign in a click.
Analytics report each campaign’s orders, bonus points, attributed revenue, and spotlight redemptions, with lift versus the prior equivalent window.