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Campaigns & Reward Spotlight

Campaigns layer a time-boxed event on top of your everyday program — a long weekend of double points, a Black Friday reward sale, a members-only week. A campaign carries its own schedule, audience, storefront banner, and emails, then ends cleanly without touching your base rules.

Two campaign types

Earning boost — multiplies the points earned during the window (e.g. 2× points). You choose:

  • which activities are boosted (order placed, reviews, etc.),
  • the audience (everyone, a VIP tier, or a customer tag),
  • an optional product scope and stacking behavior,
  • optional caps on orders or bonus points.

Reward Spotlight — the redemption side of a campaign. During the window it can:

  • put existing rewards on sale at a lower points cost, and
  • unlock exclusive rewards that are otherwise hidden, so a reward can be offered only during the event.

The reward engine enforces sale prices and exclusivity at redemption time across online, hub, and POS — a single choke point, so nothing leaks before or after the window.

Scheduling & banners

  • Start and end times are interpreted in your store’s time zone.
  • Each campaign shows a storefront banner on the widget and account hub with a live countdown. Banner title and subtitle are editable per language, with localized system defaults.

Emails

Campaigns can announce themselves over email:

  • Earning campaigns support teaser, launch, and last-chance blasts.
  • Reward Spotlight campaigns send a launch announcement listing the spotlighted rewards.

Email copy is managed in the shared email system, localized per recipient — what you preview is what sends.

Plan ahead & measure

  • The occasion planner surfaces upcoming moments (Valentine’s, Mother’s Day, Black Friday/Cyber Monday, and more, country-aware) and creates a pre-filled campaign in a click.
  • Analytics report each campaign’s orders, bonus points, attributed revenue, and spotlight redemptions — with lift versus the prior equivalent window.