Target a campaign to a VIP tier or customer tags

Run a campaign for a chosen audience only — for example, a double-points weekend reserved for your top VIP tier or a set of tagged customers.

Steps

1. Go to Charm → Campaigns and open the campaign you want to target.
2. In Audience, set Who is eligible? to Specific tiers (then check tiers under Pick tiers) or Customer tags (then enter Customer tags as a comma-separated list).
3. Click Save to apply the change.

Tip

Customer tags match any of the Shopify tags you list, so a customer needs only one of them to qualify. Leave the audience set to All members if you want every eligible customer to get the bonus. To scope by catalog instead, limit the campaign to products.

Related

• Concept: Campaigns
• Run a 2x points campaign for a fixed weekend
• Limit a campaign to specific products or collections