Add perks to a membership program
Decide what paid members get for their money. Charm uses the same benefit engine as VIP tiers, so a membership can grant shipping, discounts, discounted products, cashback, monthly store credit, or a custom perk card.
- Go to Program → Paid memberships and open the membership to edit (or + Add membership).
- Under Member benefits, click + Add benefit, pick a type (Free shipping, Percentage discount, Amount discount, Free / discounted product, Store credit cashback, Monthly store credit, or Custom benefit) and set its value.
- Where How it’s given appears, leave it on Always on, the default.
- Click Done, repeat for each perk, then Save.
Free shipping, Percentage discount and Amount discount can each require a minimum order value — see require a minimum order for a perk.
Free / discounted product can cover one product, several products (click Pick products and choose up to 10), or a collection. On a membership, every product in the list is discounted, not just one of them; Summary confirms it with “Each of the 3 products is discounted.”
Monthly store credit turns the membership fee into spendable credit: each time the membership subscription bills successfully, the member receives the configured Credit per billing cycle as store credit — a $10/month member getting $10 back each cycle effectively shops their fee back, usually above its face value. The credit is issued once per billing cycle, and a customer holding two memberships gets the credit of the one that billed.
Each perk’s dialog ends with Customer-facing appearance, where Benefit text renames the perk for customers (per language, if your store has several), and a Summary of what the perk amounts to.