Give different point multipliers to each VIP tier
Reward your best customers with faster earning by giving each tier its own points multiplier.
- Go to Program → VIP tiers and find the tier under Configure tier levels.
- Under the tier’s Perks, click + Add points multiplier (it starts at 2) and type the Points multiplier you want, for example 1.5 to earn 1.5× the base rate.
- Repeat for each tier, then Save.
Set it as a rate instead of a multiplier
Section titled “Set it as a rate instead of a multiplier”A factor like 1.4 is hard to read unless you keep the base rate in your head. Click the pencil next to the multiplier row to open the Points multiplier editor, where the same setting can be entered either way round:
- As a multiplier: type the factor, for example 1.4.
- As a rate: type what members of this tier earn, in Points per €1 spent (the unit follows your store currency and your earning rule), for example 7.
The Summary under the field shows what members will actually earn, including any bonus bands of your purchase rule. Charm always stores a multiplier, so when a typed rate doesn’t divide evenly the summary shows the rate that will really be earned (a base of 3 and a wanted 7 stores 2.33× and earns 6.99).
Your choice also decides what customers read on the tier card in the widget, the loyalty page and the account Loyalty Hub:
| Mode | Tier card reads |
|---|---|
| As a multiplier (default) | “Earn 1.4× more points” |
| As a rate | “Earn 7 points per €1 spent” |
The multiplier stays the default because “2× more points” is a bonus framing many stores pick on purpose. Switch a tier to the rate only if that’s the wording you want customers to see.
Show the base rate on a tier
Section titled “Show the base rate on a tier”A tier with no multiplier can still say what it earns. When your store has a single rate, every tier without a multiplier offers + Show earn rate. It adds a 1× row in rate mode, so the card reads “Earn 5 points per €1 spent”. Nothing is copied into the tier: the line is worked out from your purchase rule each time, so when you change the rule from 5 to 6 points per €1, the card follows.
This is useful on a ladder where the first two tiers earn the base rate and only the higher ones earn more. Without it, those tiers are the only cards that never say what they earn.
The multiplier row is optional on every tier, the entry tier included. Remove it with the × to return that tier to the base rate. A kept 1× row is shown as a perk in your storefront too.